3.2x
pipeline growth
$18M
sourced ARR
22
people led
Summary
Marketing leader who scales demand-gen teams from 2 to 20. I run marketing like a P&L: every channel is priced, tested and cut or doubled on the numbers.
Experience
Director of Marketing2022 — Present
Vantry · Chicago, IL
- Grew qualified pipeline 3.2x in 18 months by rebuilding lifecycle and paid-search from scratch.
- Built and now lead a 22-person team across brand, growth, and lifecycle marketing.
- Sourced $18M in ARR through account-based marketing targeting mid-market healthcare.
Senior Marketing Manager2019 — 2022
Bramble · Chicago, IL
- Launched the freemium-to-paid nurture program; trial-to-paid conversion up 41%.
- Owned $2.4M annual paid media budget across Google, LinkedIn and programmatic.
Marketing Manager2016 — 2019
Coldwell & Ives · Milwaukee, WI
- Ran product launch marketing for 6 B2B SaaS releases.
Skills
Channels
Paid search, ABM, lifecycle, content
Tools
HubSpot, Salesforce, Looker, Figma
Leadership
Hiring, budget ownership, OKRs
Education
B.A. Communications2012 — 2016
University of Wisconsin — Madison